Top 10 Squishy Toys for Buyers in June 2026
TL;DR: Squishy toys continue to be a strong wholesale performer in June 2026, especially dumplings and food-themed slow-rise items. Mystery dumplings still lead the category, but glow-in-the-dark, color-changing, petite, spooky halloween, and slow rise squishy variations are keeping the trend fresh.
Squishy toys are still moving.
In June 2026, Fun Doh squishy dumplings, slow-rise food squishies, and collectible mystery styles continued to perform well month over month. The standard mystery dumpling remains a standout, but new variations are giving retailers more ways to keep the category exciting.
For wholesale buyers, the takeaway is simple: squishy toys still deserve shelf space, especially when they combine mystery, food themes, new styles, and satisfying slow-rise textures.
Why Squishy Toys Are Still Selling
The squishy category continues to work because it checks several boxes for impulse retail:
- Easy to understand
- Fun to touch and squeeze
- Great for countertop displays
- Strong gift and toy appeal
- Collectible enough to encourage repeat purchases
The dumpling craze may be maturing, but it is not disappearing. Instead, shoppers are responding to the fresh variations.
Top 10 Squishy Items for June 2026
Here were the top-performing online squishy products for June 2026:
- Fun Doh Fancy Mystery Dumpling Toy — SKU 26654
- Fun Doh Squishy Glow-in-the-Dark Mystery Dumpling Toy — SKU 26788
- Fun Doh Squishy Color Changing Dumpling Toy — SKU 26744
- Fun Doh Petite Squishy Mystery Dumpling Toy — SKU 26652
- Fun Doh Fancy Mystery Glampling Squishy Dumpling Toy — SKU 26868
- Fun Doh Squishzilla Spooky Halloween Dumpling Toy — SKU 26858
- Fun Doh Slow Rise Jumbo Squishy Butter — SKU 26731
- Fun Doh Slow Rise Mystery Dumpling Squishy Toy — SKU 26724
- Fun Doh Slow Rise Squishy Cheese — SKU 26733
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Fun Doh Jumbo Squishy Cube — SKU 26653
Final Takeaway
Squishy toys are still performing in 2026, but the winners are becoming more specific.
Basic dumplings helped build the craze. Now, the strongest momentum is coming from new squishy dumpling variations and food-themed slow-rise toys.
For retailers, the best move is to keep the category fresh with a mix of mystery, texture, color, food, and seasonal designs.
These squishy bestsellers are moving fast. Demand has been so strong that shipments are selling out quickly, with some air freight replenishments now carrying lead times of up to three weeks.
Shop Related Squishy Collections
About Novelty Inc
Novelty Inc. is a dynamic product development company specializing in high-impulse, trend-driven merchandise. We take ideas from concept to creation, transforming them into innovative, shelf-ready solutions. Fueled by market insight and a pulse on what’s next, we pride ourselves on anticipating trends and delivering the next big thing.
All of our product design is handled in the U.S. by our in-house design team. They work closely with our employees in one of Novelty’s four overseas offices to bring ideas to life efficiently and effectively. Once a product is created, Novelty packages it with tailored programs designed to help our partners sell more and improve their profit margins. These programs range from direct import (DI) and guaranteed sale (SBT) to partial or full distributor service direct store delivery (DSD) — or a custom solution in between. While we believe great product is essential, it's only the beginning of a successful partnership.
Based in the Midwest Heartland in Greenfield, Indiana, USA. Novelty Inc. operates out of a 250,000-square-foot facility that serves as our home office, product development center, and centrally located distribution hub.